Now that the rest of America is living hand-to-mouth like my family, I’ve noticed a huge change in the mindset endorsed in advertising. Before our nation’s official recession, it was all about what we “deserved,” regardless of whether we “earned” it. Like a way-too-big house, a gas-guzzling V8 or that Fantasy Island dream vacation.
Now you see an insurance company cajoling you into believing that playing a board game around your dining room table or watching a snowy TV screen in the garage is the new Disney World adventure. A paper towel’s absorbency is exalted when a couple, in their messy attempt to get their family budget under control, save their Starbucks’ bucks by making their own cappuccino and playfully spray the milky foam all over their countertop. And I can’t remember the last time I saw a Hummer commercial—it’s all about hybrids.
Yeah, yeah. It just warms the cockles of my heart (if I had one…) but what I wanna know is—has America had a mass epiphany about family values, or are we just trying to talk ourselves into being happy about accepting less? It’s like asking for a Louis Vitton handbag and getting an L.L. Bean backpack. The knapsack will work just fine, but it’s not what you had in mind. Oh well. Welcome to my world.
Personally, I think some of this 180-advertising is Corporate America’s way of keeping the masses under control. Fearful that consumers will rise up and scream out “Hey—what happened to all our money?” we are being placated into believing that it’s okay to be broke. Granted, a lot of individuals’ fall from grace has something to do with their personal greed. But some of problem is bigger than even that.
According to the National Debt Clock, at this moment, our Outstanding Public Debt is $11,808,207,536,564.75. Let me check my pockets, I think I’ve got the 75-cents.
Another homeschooling mom recently told me she attended a “relaxed” or “unschooling” networking group. She said it was primarily a social event as opposed to any information exchange between the parents. She also mentioned the afternoon get-together was held at a private home and how “nice” (translation: big and expensive) the place was. This wasn’t the first time that “nice” has been used to describe a homeschooler’s house.
On Monday, my upper right second molar went Super Nova. I take such lousy care of my teeth; it’s my own lazy-ass fault. But being among the working-class poor with no health or dental care, I’m not financially prepared to spend hundreds of dollars getting my tooth pulled, or worse—get roped into the whole root canal/crown route. So I rubbed the tooth. I paced around. I couldn’t concentrate. But we still did schoolwork. Morgan was sympathetic, but still had his own agenda. Finish so he could play.