Littlest Pet Shop: One Big Franchise

Every kid wants a pet. But not every parent is willing. So, over the past 25 years, Kenner Toys, now Hasbro, created thousands of versions of tiny 2″ plastic animals from The Littlest Pet Shop to fill the desire without all the responsibility.


What started with the typical, realistic-looking puppies, kitties, bunnies, lizards, and birds has expanded to include larger farm, zoo, and wild animals.



Play sets offer shops, care centers, and kennels full of detailed pet accessories: totes, beds, housewares, even bandages for their little paws.



Once Hasbro assimilated Kenner in the late 1990s, the company reformulated the LPS animals into more cartoon-y, cute, easy to merchandize Generations.


Plush toys, bedroom sheet sets, stationary, t-shirts, lunchboxes, Kids’ Meal giveaways, video games, and even a Monopoly edition.


The first Littlest Pet Shop TV series debuted in 1995. The 2012 series produced over 100 episodes and can still be found on various kids’ cable networks. Some Generations of the LPS developed bobble-heads and grew a magnet in one paw. The final pet from Generation Four was #3107, a blue pony with a Mohawk mane.


I sell my LPS in lots. I don’t have the interest, patience, or the eyesight to research and individually list each pet. But that can be the way to make a larger profit.

Search for the toy based on animal type, eye color and eye pupil pattern. Yes, really. A raindrop, cookie, snowflake, and more shapes that are symbolic. Eventually, you can narrow down and find your specific pet, which may sell for a few dollars or $100. Large lots can go for over $1000.


Go dig through that toy box and get out your magnifying glass. You may have a Littlest Pet Shop pet worth Big Bucks.

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